Sasobit^® is a unique asphalt (bitumen) modifier that has been successfully marketed in Europe and Asia by Sasol Wax International AG since 1997. In view of the highly variable and challenging qualities of asphalts in the USA, it was soon appreciated that USA Customers were looking for versatile technical solutions within a competitive marketplace. This resulted in the evolution of our technology towards the provision of customized/menu driven technical solutions in asphalt modification.